The Video Platform Grants Viewers Control to Reduce AI-Generated Videos in Personal Streams

Users will soon have a fresh option that allows them to lessen the volume of AI-made videos appearing in their feeds. This step comes as the service disclosed that it presently contains more than 1 billion AI videos.

Testing and Rollout

The new functionality is being tested over the coming weeks before a widespread launch. This advancement comes amid a surge in content created by AI, spurred by emerging content generation software.

AI Proliferation Online

Recent reports that nearly one in 10 of the fastest-growing video streams on another major platform only show clips produced artificially. A large amount of this content is classified as mass-produced AI material, a term for substandard, mass-produced content that is typically illogical or dreamlike.

Based on user feedback that many people enjoy content produced via AI tools, ranging from computer-generated images to science explainers, and we intend to provide users the option to adjust the amount of that, depending on their own likes,” said a spokesperson.

Scale of AI Content

The platform announced that there are currently 1.3 billion videos on its service identified as made with AI. In total, over 100 m media items are submitted to the service every day, making clips made by AI a limited portion of its complete catalog.

User Control Features

Members will be capable of reduce or increase the volume of artificial media they view by accessing the “manage topic” setting in the platform and selecting the AI content topic. Further subjects that currently be adjusted under the tool encompass politics, clothing, cosmetics, and dance.

AI Disclosure Rules

The platform’s guidelines oblige users to tag lifelike AI-made content, and it forbids dangerous fake videos of well-known individuals or emergencies. Any authentic-looking artificial content that is without a tag can be deleted under its community policies.

In addition, the service will henceforth attach an artificially created tag to content created with its own AI tools, or identified by an collaborative effort for spotting artificial media. This action is designed to help prevent users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The company is also introducing a $2m educational fund for specialists and groups to develop learning resources about ethical AI use. This program will support charitable organizations focused on educating computer science.

Moderation Strategy

TikTok has supported its safety measures, amid discussion over plans to cut jobs for numerous content moderators in Britain. The company is planning to reduce a significant number of roles in its user protection division in the UK capital, with worker representatives and digital protection specialists voicing alarm that people are being substituted by AI moderation.

A senior executive stated that people-led review would continue to be important, but AI can shield workers by removing the most harmful content before it has to be seen by people. TikTok announced a significant reduction in disturbing and violent content seen by content reviewers over the previous year due to intervention by its machine learning processes.

We believe it is crucial to balance staff and AI to ensure user safety,” she said. “We’ll have humans as part of that process, but we further consider it’s very important to reduce exposure to dangerous material as rapidly, which is the area in which a significant AI assistance is really helping us process content quickly.”
Christine Lawson
Christine Lawson

Digital archivist and cultural heritage specialist with over a decade of experience in preserving historical data and artifacts.